We discuss your brand and business trajectory; where are you now, where you want to go, and how we can get you there. You’ll also get a general trademark education, and by the end, you will understand the basics of what is and is not material you can trademark, the nuances of trademark law as it relates to “creative” versus generic names and phrases, and visual appearances. We will discuss how obtaining a trademark applies to your business, answer any questions regarding the strategic timing of obtaining a trademark, answer any questions specific to your business and determine if a trademark is right for you.
Your brand’s identity is always one of the most vital aspects of becoming successful in the future. Having an original and distinguishable brand in Omaha, NE will ensure that everyone recognizes your goods or services, putting you ahead of the competition.
While most people think building your brand is as easy as doing a quick Google search to ensure the name they want isn’t taken, the process takes more than that.
Even if you already have all your brand elements, you should go through a trademark search and file a federal trademark application. Otherwise, you expose your brand (and yourself) to potential legal problems in the future.
Grabbe Law aims to help brand owners in Omaha, NE, with their intellectual property. Whether you have an established brand that’s been around for years or are a new business owner who wants to protect their original brand name, we’re the right people to ask for help.
Our 15-minute discovery session is the best way to assess all your legal options surrounding your trademark application. If you want to learn more about our work, keep reading!
Let’s go through a quick story: Imagine you’re a new business owner who wants to make the most out of the accessibility of the growing business industry in Nebraska, so you start building your brand.
You have an “original” name idea for your brand, so you do a Google search to ensure no one is using it. After a few minutes of research, you notice no one is using the name, so you take it for your business and call it a day.
Fast forward to successfully spending a few years growing your business and getting loyal clients, and you’re happy with the results. Then, one day, you get a cease-and-desist letter from a company that registered your brand’s name for one of its products.
Not only is that problem huge for your reputation, but you will also lose a lot of time and money on rebranding efforts or legal matters. That sounds scary, right?
Most people believe that not bothering with trademark applications will save them time and money, and while that may be true at the beginning, you will always run the risk of getting sued by someone who did register your mark for themselves.
Solving the problem is as easy as doing a trademark search with a reputable attorney to see if there are any conflicting marks you should worry about. You can move on with the trademark process if there aren't any.
The best thing you can do, in any case, is to work with a trademark attorney. Make sure you schedule a call with us so that you can review all your options.
Unfortunately, registering your trademark in Omaha, NE, isn’t as easy as filling out a form and calling it a day. There are a few other things you must take care of.
Thankfully, the United States Patent and Trademark Office (USPTO) has made it possible for people to fill out their trademark application online, so that’s one less problem you should worry about.
You should first get a manual trademark search (or knockout search) that will help you evaluate if there are any nearly identical or identical hits related to what you want to register.
Suppose the preliminary search gives you one or more problematic hits. In that case, Grabbe Law can help you work around that issue to register a genuinely original and distinguishable brand element, whether it’s a logo, image, name, etc.
Once you fill out the trademark registration process with the USPTO, you must wait until a trademark examiner reviews your application. Depending on the case, this process may take up to 10 months or longer.
A great thing about the USPTO is that you will receive a “priority date " once you upload your registration form.” It means no one will be able to file similar or identical marks to yours after the date you made the registration.
If your application got approved, you must constantly monitor federal and global trademark databases to ensure no one is trying to register potentially conflicting marks.
While all that process may sound overwhelming to do by yourself, rest assured that we will help you with everything.
Julie Grabbe has over two decades of legal experience in different areas, including trademark law. Moreover, she’s licensed in three states and federally, so you will receive the best possible help in legally protecting your intellectual property.
Whether you’re looking to register a mark or want to protect the one you already have, Julie is the best choice servicing Omaha, NE. Schedule a 15-minute discovery session with the Grabbe Law Office to address all your options!
This session is designed for you to get the legal education and advice you need to move forward. It is intended to be a stand-alone legal business strategy session.
Should you desire to retain Julie for further business legal services,
the $100 strategy session fee will be applied to your flat fees.
Now protect it by engaging our watch services, Trademark monitoring, and monthly reports. Our watch services and trademark monitoring combs the federal and global trademark database of 190 countries and for registered domains for potentially conflicting marks in all classes.
National Watch Services + domains